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Organization is really the mainstay of
effective design. First, you need to know what point you're trying to
make. Whether it's a newsletter or an ad, if you don't know the main
theme you want to get across, you'll be designing things forever
trying to get where you want to go by trial and error. Try to sum up
your main point in a few brief words, or at least one sentence. Then
build the basis of your entire design, including and sub points you
want to make, in the same way you organize the points you want to
cover in a presentation or a group discussion. Think of a good ad
design as a great piece of artwork, expressive and able to relate a
little bit to almost everyone. That's where your main point helps your
focus. Then, add in all the little sub points you also want to make,
and work them in according to their order of importance. Remember, not
everyone will pick up everything you put in an ad or design. So keep
the points simple, cover just a few things, and cover them in the
order of most importance. Like art, a good design is very detail
oriented, but just like an exceptional piece of art, an exceptional
design only puts in exactly what it needs and nothing more. Intricate
detail is always important, just remember that good detail adds to the
overall effect, it never takes away from it. If you have too many
details, the reader doesn't know where to look first. A good design
helps the reader to focus and understand what you're telling them. If
you're not sure that a point should be made, it probably shouldn't.
When you keep your designs simple, and follow a few basic rules,
you'll increase your reader's ability to follow what you're saying
100%.
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